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(Journal Article) |
Business Horizons 53: 59-68 (2010)
Users of the world, unite! The challenges and opportunities of social media.
AM Kaplan
,
M Haenlein
Notes
[Original String]:
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53, 59-68.