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taylormqeduau Protection Motivation Theory PMT was developed by Rogers in to describe how individuals are motivated to react in a selfprotective way towards a perceived health threat Rogers expected the use of PMT to diversify over time which has proved true over four decades The purpose of this paper is to explore how PMT can be used and expanded to inform and improve public safety strategies in natural hazards As global climate change impacts on the Australian environment natural hazards seem to be increasing in scale and frequency and Emergency Services public education campaigns have necessarily escalated to keep pace with perceived public threat Of concern is that the awarenesspreparedness gap in residents survival plans is narrowing disproportionately slowly compared to the magnitude of resources applied to rectify this trend Practical applications of adaptable social theory could be used to help resolve this dilemma 1975
Melanie Taylor Senior Lecturer, Department of Sydney Bushfire and Natural Hazards Cooperative Research Centre, Melbourne mel.
Psychology Macquarie
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ABSTRACT
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4. Melanie Taylor Senior Lecturer, Department of Psychology, Macquarie University, Sydney Bushfire and Natural Hazards Cooperative Research Centre, Melbourne mel.taylor@mq.edu.au ABSTRACT Background Protection Motivation Theory (PMT) was developed by Rogers in 1975, to describe how individuals are motivated to react in a self-protective way towards a perceived health threat. Rogers expected the use of PMT to diversify over time, which has proved true over four decades. The purpose of this paper is to explore how PMT can be used and expanded to inform and improve public safety strategies in natural hazards. As global climate change impacts on the Australian environment, natural hazards seem to be increasing in scale and frequency, and Emergency Services’ public education campaigns have necessarily escalated to keep pace with perceived public threat. Of concern, is that the awareness-preparedness gap in residents’ survival plans is narrowing disproportionately slowly compared to the magnitude of resources applied to rectify this trend. Practical applications of adaptable social theory could be used to help resolve this dilemma.