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  1. What motivates individuals to protect themselves from risks: the case of wildland fires.

    Risk analysis : an official publication of the Society for Risk Analysis , Volume 27 , Issue 4 (2007)
    Martin I M , Bender H , Raish C
  2. Act on climate change": An application of protection motivation theory.

    Social Marketing Quarterly , Volume 17 , Issue 3 (2011)
    Cismaru M , Cismaru R , Ono T , Nelson K
  3. Farmers' pro-environmental behaviour under drought: Application of protection motivation theory.

    Journal of Arid Environments , Volume 127 (2016)
    Keshavarz M , Karami E
  4. Can Protection Motivation Theory predict pro-environmental behavior? Explaining the adoption of electric vehicles in the Netherlands.

    Global Environmental Change , Volume 28 (2014)
    Bockarjova M , Steg L
  5. Protecting children from myopia: a PMT perspective for improving health marketing communications.

    Journal of health communication , Volume 12 , Issue 3 (2007)
    Lwin M O , Saw S
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