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(Journal Article) |
Business Horizons 54 (3): 241-251 (2011)
Social media? Get serious! Understanding the functional building blocks of social media.
JH Kietzmann
,
K Hermkens
,
IP McCarthy
,
BS Silvestre
Notes
[Original String]:
Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011). Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons, 54(3), 241-251.