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(Journal Article) |
Australasian Journal of Market Research 11: 5-12 (2003)
Using cluster analysis for market segmentation-typical misconceptions, established methodological weaknesses and some recommendations for improvement.
S Dolnicar
Notes
[Original String]:
51. Dolnicar S. Using cluster analysis for market segmentation-typical misconceptions, established methodological weaknesses and some recommendations for improvement. Australasian Journal of Market Research 2003;11:5-12.