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Updated in 8/4/2017 3:27:34 PM      Viewed: 1087 times      (Journal Article)
Public Relations Review 43 (3): 461-467 (2017)

Grounding civic engagement in strategic communication for China’s public-health programs: Air-quality campaigns as a case study

Ying Hu , Cornelius B Pratt
ABSTRACT
Abstract Member states of the United Nations are committed to formulating post-2015 development agendas in the aftermath of their adopting 17 goals and 169 targets during the Sustainable Development Summit held September 25–27, 2015, in New York City. For China, Sustainable Development Goals (SDGs) 3, 11 and 12 offer it an opportunity to tackle its environmental sustainability challenge, an outcome of a confluence of several behavioral and organizational factors. This article proposes an environmental sustainability campaign in response to haze events—specifically as a guide to China’s meeting its public commitment to environmental health. That campaign, which can serve as a road map to other countries’ sustainability campaigns, is based on the intersection of air pollution, public health and government action in China; on the involvement of public-interest groups in energizing the grass roots toward playing a major role in environmental health; on the application of the personal influence model to campaign planning and implementation; and on the notion that citizen and public-interest groups, nongovernmental organizations, business organizations, and government agencies can be both partners and co-leaders in a coordinated, strategic communication response to an environmental sustainability crisis.
DOI: https://doi.org/10.1016/j.pubrev.2017.03.002      ISSN: 0363-8111