D Tapscott
ABSTRACT
“Once again, Don Tapscott has captured a piece of the zeitgeist. Grown Up Digital demonstrates the world-changing power of the Net Generation and the way they are rethinking everything, from education to home life to citizen par-ticipation. If you want to understand their impact, read this book.”—Eric Schmidt, CEO, Google “A decade ago Don Tapscott recognized that the kids growing up online were dif-ferent, and that speaking digital as a first language was the key competitive skill of our age. Now that generation has grown up and Tapscott has followed them into the workplace and the world, where those skills are playing out in surprising ways. This is a rich and data-packed atlas of that generation.”—Chris Anderson, Editor in Chief, Wired “To be sustainable, a knowledge economy needs highly educated, skilled workers. More than manpower, we need workers with mindpower. The no. 1 challenge we face as leaders in business, government, education, and the community is educat-ing and engaging our kids. Tapscott makes a well-reasoned, persuasive case for how to harness the Net Gen. Every educator and manager should read this book.”—Jim Goodnight, CEO, SAS “No one knows the digital generation and its impact on society better than Don Tapscott. Grown Up Digital is a fresh look at a global phenomenon that has been brewing for over 15 years. As a demographer, marketer, and social observer, Don brings the net generation to life and equips the reader with prac-tical advice on how to cope with a world gone digital.”—Brian Fetherstonhaugh, Chairman & CEO, OgilvyOne Worldwide “Only those who understand the new paradigms as described in the latest book by Don Tapscott will not be displaced as individuals or businesses in the world